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NSM #4 - From millions to 10k.

This site is a little different than others. I have to highlight the good with the bad, right? So this site is in the “bad” category not because the content is bad but because Google destroyed it.

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Today’s site: https://www.bakinglikeachef.com/

I mean it’s sad that a baking site from what looks like a real person is now doing no traffic at all. Reply to this email what you think happened.

Homepage

30 years of experience with tons of information on the site. I hope they are using pinterest and getting traffic that way because it doesn’t look good for google.

Seems the games are popular pages along with different languages for the game.

Top Page

It’s funny how the top pages are all calculations. Makes you think someone came in and took over the space?

Another reason why you should never put all your eggs in one basket. It seems they baked for 30 years but the best pages were calculation pages? for grams to X.

Seems grams are a popular search term also.

Personally, I think that may be what killed them. The other articles are detailed about how to bake, etc., but it seems they focused on search volume instead. This was a fun deep dive. Want access to 50,000 more sites you can analyse fast? click the link below.

If you refer 3 people, I’ll send you 100 sites with stats like you just saw from the database.